Roberto Santiago and his Modern Mall

Roberto Santiago comes from Joao Pessoa, Paraiba state, Brazil. He is a prominent businessman, owning Roberto Santiago Manaira Shopping, one of the largest shopping malls in Brazil. Being a coastal city, Joao Pessoa experiences rapid population growth year after year. As a way of coping with the increasing population, five expansions have been done to Roberto Santiago Manaira Shopping since it opened doors 27 years ago. Every expansion adds a new sophistication to the already unique architectural design of the mall.

Visitors, leisure, and entertainment characterize coastal towns. Being a good market reader, Santiago was able to design his mall to accommodate leisure and entertainment facilities in order to meet the demands of the region. On top of reading the market well, Santiago stands out in the competitive Brazilian market for his aggressive and relentless approach to business opportunities.

State-of-the-Art facilities

Currently, Roberto Santiago Manaira Shopping has stores in excess of 280 and leasable area of not less than 75,000 m2. The Domus hall in the mall can hold close t

o 8000 people. The hall is used to host all entertainment events including, among others, cultural festivals, live concerts, and exhibitions. The mall also has a college and a bank. According to Ms. Rafaella Barros, the Santiago Manaira’s head of marketing, the mall will be renovated in the near future. This renovation is aimed at helping it to retain its position as the largest mall in Northeast Brazil.

Manaira is the place to be for fun lovers. The mall boasts 11 state-of-the-art movie theaters equipped with the latest technology. In the theaters, clients are treated to 3D movies as well as bar services. Ice cream and popcorns are also delivered on order. All movie theaters are designed in a stadium system to give the client a comfortable and clear view of the movie screens.

For game lovers, Roberto Santiago Manaira Shopping got you covered. The mall has more than 200 electronic game machines available for kids, youths, and for the older generation as well as electronic bowling slopes.

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About Roberto Santiago

Roberto Santiago was born in 1958. Before finding ground in business, he had worked as a blogger, movie director, and producer. After graduating with business marketing studies degree, Roberto went on to work at Café Santa Rosa.The articles he wrote on his blog made a name for him and significantly helped him to come up with business ideas. Santiago Roberto owns another mall known as Mangabeira Shopping Center. Visit Mundo Do Marketing to read more.