Doe Deere-article recap

Doe Deere is no stranger to Instagram. In fact, Doe Deere is one of the most recognized female entrepreneurs on the unique social media platform, complements of her prowess in the cosmetic industry. Doe’s company Lime Crime has over 3 million fans for a reason. The brightly colored lipsticks, eye shadows, and nail polishes are vegan, cruelty-free, and simply magical.


Lime Crime stands out among the competition, because the colors are so bright, they might as well be criminally charged. The signature makeup products were developed when Doe needed the right cosmetics to accent her clothing line. Before Lime Crime was born, the Russian-born makeup maven was a student at NYC’s Fashion Institute of Technology. Not only did her line of apparel turn heads, but she found even greater success with her out-of-the-box cosmetics.


Before Lime Crime, finding high quality cosmetics that were vegan, cruelty-free, and available in a dazzling range of vibrant colors was nearly impossible. Thanks to Doe Deere’s persistent efforts, Lime Crime is wildly successful and growing. Doe Deere cultivated her fans worldwide, creating unique online video tutorials for makeup application, conducting product giveaways, and keeping authentic branding.


Doe Deere has a lot of inspiration and excitement looking at Generation Z. This generation is unique because it is the first generation growing up alongside the digital age, and internet. Before Lime Crime, many makeup companies would never risk solely making sales online, but Doe Deere took the plunge, and was wildly successful.


Just as Lime Crime’s ethos is to embrace being yourself, being independent, and embracing your weirdness, Doe Deere espouses the same values. She rocks her trademark colorful tresses, and always has flawless makeup. Doe credits much of her success in business to listening to what others have to say, even if they disagree with her. She also attributes her business savvy to trusting her instincts, and embracing her individuality.


As a successful entrepreneur, Doe Deere loves to give back to others. Self Magazine

named Doe Deere one of the Top Inspiring Female Entrepreneurs. As a champion for women in business, Doe often speaks at public events to spread the wisdom she has gleaned operating Lime Crime, and is an advocate for women and minorities. Doe Deere also makes it a priority to be a mentor to others who seek out her advice, too.


The self proclaimed ‘Unicorn Queen,’ has a busy and full schedule, but she always makes time to chat up her fans online, answer emails, and stay connected to her dedicated team at Lime Crime. Learning to grow and improve has been a constant element of Doe’s success in life and business. As someone who makes sure to wake up early every morning to enjoy a good stretch, eat a light breakfast, and spend time with her feline friends before going to work, Doe knows the importance of priorities.


Just as Lime Crime celebrates embracing being an individual, colorful, and bold, Doe Deere pushes her business with the same brilliant energy.


Connect with Doe Deere on LinkedIn.