The Propelling Force of the Potomac Lori Senecal’s Success

Before any building construction starts going up, it must have first gone down; the more the number of stories, the deeper the foundation. That is the same principle that is in operational in the life of anyone who is successful like Madam Lori who is heading Crispin Porter & Bogusky as its Global CEO. Lori dates back her motivation to become successful in her tender age where her elderly siblings challenged her and stirred her visions.


Lori Senecal has an attribute in her of being committed to whatever she does especially when it comes to bringing out that hidden treasure in her workmates. This aspect has always made her the favorite of many employers since it leaves their organization better than it was prior to Lori joining it. From her Degree in Sales and Marketing, she gained an unassailable knowledge of marketing, accounting, and data analytics. This made her come up with a youth marketing unit called TAG Ideation in 2003.


Lori Senecal has served in Coca-Cola Global as Accountant Director, DDB Worldwide Communications Group Inc. as Chief Marketing Officer, Xbox, Sprint, InBev, Nabisco, Nestle, Weight Watchers and Molson. She has served as a Co-Managing Director of TAG in New York. Later she got an appointment as Accountant Director and Vice President with McCann World group. She has been the CEO, Partner and President of Kirshenbaum Bond and Partners back in 2009. Check out Ideamensch to know more.


Lori Senecal has served as the Director and CEO of MDC Partners Inc. between 2014 and 2015. Later she served as the Advertising Council Director. Besides, she is a member and director of Ad Council Board. She has won several awards like “Quantum Leap Award 2013”; she was named a woman to watch in advertising and industrialization 2014, and in 2017 was named as the “The Most Creative People in Business”.


It is quite amazing how one person can achieve all these; truly she has a talent for leadership, no wonder whatever she touches and wherever she works to become a spring and a fountain of success.



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