Joel Friant’s initial interaction with habanero a number of years back got him down the path of a great product that he can brag on today- the Habanero Shaker. While in high school, Joel’s friend handed him his first ever habanero; and when he tasted it he knew he found something outstanding. He did not hesitate to translate his love for habanero chili pepper into a money making venture.
Joel Friant was consumed not only by how hot habanero is, but also the flavor that comes with it. The chili pepper market of that time did not offer pure form of habanero; the existing products were either mixed with salt or spice. Determined to bring it as a pure product in the market, he packaged it and branded it Habanero Shaker. Joel Friant is not merely selling potent chili, but he is also offering a product that comes with health benefits; as medical research discovered.
Chili pepper contains capsaicin, the active ingredient that produces the burning sensation. The varying heat degree in different types of chili pepper is determined by the capsaicin molecule measured using the Scoville heat scale. Habanero has one of the highest amounts of capsaicin, measuring a staggering 200,000 Scoville units. Jalapeno, standing at 4000 Scoville units is no match for habanero.
Research has shown that capsaicin prompts the brain to release a good amount of endorphins. Endorphins bring a calming and soothing sensation thus acting as a natural way to eliminate pain. Other health benefits include prevention of ulcers, eradication of bacteria such as E. coli and salmonella and improvement of blood circulation. Weight loss is equally possible due to increased metabolism triggered by capsaicin.
Apart from being the creator of Habanero Shaker, a brand he is currently focused on building; Joel Friant’s business interests span a number of areas. These include publishing, real estate, crypto- currencies, and online sales of a number of products, training on success through online and offline seminars. Currently a growing number of people is added to the consumption of habanero, and in this Joel Friant is enchanted to see that people are starting to grasp the spicy feeling of habanero.
Learn more about Joel Friant: https://twitter.com/cryptomining1