An introduction to the surging Sweetgreen restaurant franchise would require, undoubtedly, an analysis of its founders. Sweetgreen was created in 2007 by a trio of young Georgetown University graduates who wanted to stake their claim in the industry in order to introduce something special.
Leading the co-founders is Nathaniel Ru, perhaps the most vocal of the bunch, and it has been his work that has caught the eyes and ears of industry players around the world.
Nathaniel Ru has helped to lead Sweetgreen into the future as one of the most promising young start ups around and the way that they are doing it is going to lead to more companies looking to emulate them.
Sweetgreen, at its core, is all about giving customers good food at a great price — while also maintaining a healthy outlook on their meals. Sweetgreen offers only high end salads and those salads are created with locally sourced ingredients that leave customers full and not needing to get another meal 45 minutes later.
While Sweetgreen continues to make healthy food the focus of what they’re doing we can’t help but acknowledge that the company is really doing so much more in the greater scheme of things. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork
Nathaniel Ru knows that Sweetgreen likely couldn’t have succeeded at any other point in time. A fortuitous meeting led them to scoring a great location at a rock bottom price and that led to a slew of investors coming on board to help the company out at inception. Now, nearly a decade later, Sweetgreen has spread to 40 different locations throughout the United States.
The trio of co-founders are also split up, living in both the East and West coast, and they are focused on bringing Sweetgreen to both sides of the country. The goal is simple, Nathaniel Ru and his team want to make Sweetgreen a national brand without sacrificing any of their quality or control.
Sweetgreen is all about being more than just food. Ru knows that in order to change the industry they have to actually be a part of the communities that they service. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork
That is what has led marketing execs like Theresa Dold to focus on emulating more of the Apple experience. Sweetgreen hosts community events and they also make sure to have a wide ranging web presence. In fact, this web presence brings in nearly 30% of Sweetgreen’s sales during the year.
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