After two years in CP+B Global, Lori Senecal, the CEO will exit her role at the year end. Before the entry, Lori was the CEO and president of MDC Partners Network. Chuck Porter, the chairman and co-founder of CP+B, stated that Lori had been a key figure in steering CP+B’s operations. One of the noted aspects is, under her leadership, in October 2015 Lori helped CP+B in landing American Airlines. The company ripped the account away from TM Advertising who had worked with the airline for a quarter a decade.
Porter stated that they are now working with Lori in developing the next generation leadership team. With Lori’s exit news, CP+B need to make thoughtful and careful decisions about the leadership of the company to ensure a smooth transition. The new generation team plans seem to be taking shape with the recent changes in CP+B. Danielle Aldrich, the managing director of CP+B’s Boulders headquarters, is being promoted to president of CP+B West. Aldrich has been instrumental in landing the American Airlines Account. Each of CP+B’s ten offices is run by entrepreneurs who are ardent about building the company within their markets and globally. Senecal stated by promoting the regional leaders; it is possible to share the companies resources equitably and fairly.
On a typical day, Lori starts her day with a workout which she says sparks ideas and gets the blood flowing. However, there are some days when she starts her day with internal meetings with her leadership team members. The meetings are geared towards discussing the trending issues and opportunities in their realm. Lori states that constant communication and outlining priorities for the day are some of the crucial aspects that make her stay focused and productive.
According to Senecal, radical collaboration is vital in bringing ideas to life. That happens whenever top talents collaborate and focus on achieving common goals. At CP+B the best idea is what carries the day and not your title or ranking in the company. Senecal has been a key personality in helping major brands like Xbox and Coca-Cola get fruitful advertising campaigns. Lori is a graduate of Mc Gill University. Also, she is also fluent in French. She recently speak at the 3% conference.
Check out her website lorisenecalglobalceo.com